Branding awakens sensations and creates conscious and unconscious connections, which make the customer choose his brand at the time of purchase. The creation of the logo, the choice of the source, the company's values, the store, the people who represent it, the ads, help to build the personality of a brand in the consumer's mind through perceptions and sensations. Branding creates value for the product / service. It is more than the product, it is your soul.
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